Microsoft TechEd Europe 2009 in Berlin, Monday

2009-11-09
First day at TechEd was a little mixed. I don't understand the thinking behind putting the keynotes after lunch and after we've already had a few sessions. Isn't a keynote suppose to kick off a conference? On the other hand, keynotes with nothing to launch is usually really boring and so was this one. More passion for great products, please! Also, note that I'm talking about the developer keynote (called "general session") and not the "real" keynote that was only for IT guys (in my opinion) and skipped by me.

ARC201 The Windows Azure Platform: When and Why to Use It – David Chappell

David Chappell is a really nice calm guy with a lot of intelligent ways (like pauses) to get his message across in a presentation. He doesn’t feel like a technical geek (like me), but still at least seems to have a lot of knowledge about the things he is talkning about albeit at a higher (architectural) level. Simply put: he is really easy to listen to.

So, what did he say?

Final verdict: this talk was great!

DAT204 What’s New in Microsoft SQL Azure (*PDC at TechEd) – David Robinson

David Robinson is on the Sql Azure team and sure enough had some information to deliver to us directly from Redmond. Now, my feeling is that Sql Azure is about being as equal to Microsoft Sql Server as possible and therefore it is hard to find features that appeal to you or that you can set to use immediately. What matters is simply what you need to avoid in an application based on Windows Azure and Sql Azure.

Session notes:

Final verdict: this talk was good.

DEV-GEN Developer General Session – Visual Studio 2010: New Challenges, New Solutions – Jason Zander

As already stated, this was a really boring keynote. Of course, it may not have helped that it was right after lunch. I had a hard time staying awake and I don’t even remember what he and other presentors talked about. I do remember that Jason had rewarded a few customers with the opportunity to demonstrate their products or services as the demo part of the keynote. Maybe this was part of the program. I don’t think this is a good idea since it is sooo easy that it turns into a sales talk and a praise talk of Microsoft that lacks credibility.

Final verdict: this talk was a waste of time!

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